Brand

A photo of Greg Minnaar with Motion Instruments founder, Rob Przykucki

Motion Instruments Brand Guide

Logo

The Motion Instruments logo is a universal signature we use across all our communications. The core components of our brand identity are the same as most businesses: type, color, and a logo. What distinguishes our identity is the immense, meticulous detail that is poured into the design, production, and use of each element as part of a complete system. Our brand system is simple, flexible and a window into our passions for riding and tech. Use these elements with care and attention to detail.

Symbol

MI

Symbol

Secondary

Logotype

Motion Instruments

Lockup

Motion Instruments

Typography

Motion Instrument's primary typeface is GT America, designed by Grilli Type. It's a fully functional, contemporary and highly recognizable typeface.

Typography

GT America

Regular

Body copy

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+=[]

Extra Bold Italic

Headlines and quotes

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+=[]

Title

Title

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Colors

The Motion Insturments color pallet is filled with vibrant colors inspired from some of our favorite rides, races and friends.

Primary

ff251a

255 37 26

0 78 74 0

ff251a

17 17 17

eeeeee

237 240 237

3 0 2 1

Secondary

307fe2

48 127 226

70 47 0 0

22aca6

34 172 166

71 0 36 0

ffd701

255 215 0

0 2 98 0