Brand

A photo of Greg Minnaar with Motion Instruments founder, Rob Przykucki

Motion Instruments Brand Guide

Logo

The Motion Instruments MI symbol is a universal mark we use across all our communications. The primary version is a solid, fast symbol that represetnts our passions for sport and tech. The secondary expression is stroked and reversed providing a versitle mark to use in brand communications. Download our logos.

Symbol

MI

Symbol

Secondary

Logotype

Motion Instruments

Lockup

Motion Instruments

Typography

Motion Instrument's primary typeface is GT America, designed by Grilli Type. It's a fully functional, contemporary and highly recognizable typeface.

gt/mi

Regular

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+=[]

Extra Bold Italic

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+=[]

Colors

The Motion Insturments color pallet is filled with vibrant colors inspired from some of our favorite rides, races and friends.

Priamary

ff251a

255 37 26

0 78 74 0

111111

17 17 17

73 67 66 83

eeeeee

237 240 237

3 0 2 1

Secondary

307fe2

48 127 226

70 47 0 0

22aca6

34 172 166

71 0 36 0

ffd701

255 215 0

0 2 98 0